๐Ÿ‡ณ๐Ÿ‡ฌ ๐Ÿ‡ฌ๐Ÿ‡ญ   Sawubona โ€” We see you. Launching London & Hertfordshire

She didn't leave Nigeria
to be lonely in London.

Sawubona connects Nigerian and Ghanaian elders in the UK with companions who speak their language, share their culture, and understand their story. Not a care service โ€” just genuine human connection, delivered to their home. Sawubona means we see you. And we do.

No commitment. No cost to join. We'll let you know when we launch.

DBS-checked companions
Language & culture matched
Home visits โ€” always
Simple monthly subscription

The call you dread making.

"I call every day. But I can't be there every day."

You came to this country with a plan. Work hard. Build a life. Give your children everything your parents gave you โ€” and more. And for a long time, it worked. You have a career, a mortgage, children of your own. A life you're proud of.

But somewhere in the middle of all of it, your mother got older. And your father. And now there's a phone call every evening that leaves you with a feeling you can't quite name. Not worry exactly. Guilt, maybe. Or grief โ€” but for someone who's still here.

She doesn't complain. That's the thing. She never has. She just says "I'm fine, don't worry about me" โ€” in Yoruba, in Twi, in the language that still feels like home to her even though she's been in this country for thirty years. She watches Nigerian TV series. She cooks the same jollof every Sunday. She has a church she loves. But the rest of the week stretches out in ways she won't tell you about.

"She asks the same questions twice now. Not because she's forgotten โ€” because there's no one to talk to."

The hardest part isn't the distance. It's knowing that the thing your mother needs โ€” real conversation, someone who gets the references, who doesn't look confused when she mentions home โ€” is the one thing you can't fully provide from three tube stops away, working full time, raising your own family.

You've looked at care agencies. But she doesn't need care. She's sharp. She's independent. She just needs someone to sit with. Someone who can talk to her about the old neighbourhoods, who knows what chin chin tastes like at Christmas, who won't make her feel like a patient.

That's what Sawubona is. Not a care service. Not a clinical solution. A real person โ€” someone from her world โ€” who shows up at her door, twice a week, and simply spends time with her. So she has something to tell you about when you call. So you can stop dreading that you're not doing enough.

You're not failing her. You're here. And now, so is Sawubona.

Sound familiar?

Find a companion for your loved one

Join our waitlist โ€” we'll reach out as soon as we're ready in your area. No cost, no commitment, no pressure.

"She speaks Yoruba. She understands me. It feels like family."

โ€” The kind of match Sawubona makes

Thirty years of working. Now, something that matters.

"I retired and felt invisible. Like the world had moved on without me."

You spent decades being useful. Maybe you worked in the NHS, or a school, or a bank, or you ran your own business. You raised children, you kept a household going, you were the person others came to when they needed something. Your whole life, you were somebody.

Then retirement arrived. And with it, something unexpected โ€” a kind of quiet that nobody warned you about. Your children are busy. Your friends are scattered. The church group meets on Thursdays. The rest of the week, time moves differently than it used to.

You're not in poor health. You're not struggling. But you're also not quite sure what you're for anymore โ€” and that's a harder thing to admit than any of us like.

"I sit with her on Tuesday afternoons. We talk about Lagos in the 70s. I go home feeling like I did something real."

Sawubona companions are people exactly like you. Nigerian, Ghanaian, recently retired, with a lifetime of culture and warmth and experience stored up and nowhere to put it. The name says it all โ€” we see you. And the elders you visit need someone who sees them too. What we're asking is simple: give two afternoons a week to an elder in your community who needs exactly what you have.

You'll be paid. You'll be trained and supported. You'll have the full backing of a structured, professional organisation behind you โ€” the DBS check, the safety protocols, the guidance. But the thing you're actually bringing can't be trained into someone who doesn't already have it. The language. The references. The shared memory of a place and a time and a way of being that means everything to the person you're sitting with.

This is not a gig. This is not something you do for pocket money between other things. This is purposeful work that your community needs, delivered by someone your community trusts โ€” because you are part of it. We're not recruiting workers. We're recognising elders who have something extraordinary to give.

If that sounds like you, we'd like to meet you.

Before you register, a few things to know:

At least 1 visit per week

Each visit is 2 hours. We ask for a minimum of one visit per week with the same elder โ€” that is the Sawubona plan, our entry tier. Consistency is what builds trust and is central to how Sawubona works.

Nigerian or Ghanaian heritage

Our service is built on cultural and linguistic authenticity. We match companions who genuinely share the elder's background โ€” this is the foundation of what we offer.

Enhanced DBS check required

We support you through the entire process and cover the cost. This protects the elders in our care and gives families confidence. There are no shortcuts here.

Self-employed, flexible schedule

You work as an independent companion โ€” you set your own days and times within what your elder needs. You'll be paid per visit, with full transparency on rates.

Short induction required

Before your first visit, you complete our induction covering safeguarding awareness, lone worker safety, and the Sawubona code of conduct. Delivered by us, approximately two hours. This is a requirement, not optional.

Based in or near our launch areas

We're launching in London (Peckham, Lewisham, Barnet, Harrow, Enfield) and Hertfordshire. If you're outside these areas, register anyway โ€” we're expanding.

If this fits, we'd love to hear from you. Register below โ€” we'll review your details and be in touch within a week.

Sawubona. Connection, not care.

Sawubona is not a domiciliary care agency. We don't provide personal care, medical support, or clinical services. What we provide is something harder to find and harder to name: a familiar face, a shared language, and a conversation that feels like home. In Zulu, sawubona means 'we see you' โ€” the full you, your history, your language, your story. That is what every visit delivers.

What we are

  • A companionship-only subscription service
  • Culturally and linguistically matched visits
  • In-home โ€” your elder's home, always
  • Visit update after every completed visit
  • Simple 30-day cancellation notice
  • Focused on Nigerian and Ghanaian communities first

What we are not

  • Not a care agency or healthcare provider
  • Not CQC-regulated (no personal care given)
  • Not tied to a physical premises
  • Not a one-size-fits-all generic service
  • Not replacing your family's role
  • Not complicated โ€” just human

Simple from day one.

01

You tell us about your elder

Language preference (Yoruba, Igbo, Twi, Ga, English), personality, hobbies, and what kind of companionship would mean most to them. We listen carefully โ€” the match depends on it.

02

We find the right match

We pair them with a DBS-checked companion who shares their language and cultural background. We shortlist and present options โ€” you choose. Because this relationship has to feel right.

03

Visits begin at home

Your companion visits regularly โ€” conversation, shared stories, a card game, or a short local walk if the family has agreed to it. No clinical agenda, no personal care, no medication involvement. Just real presence, at their pace, in their space. The same companion, every time.

04

You stay in the loop

After every visit, you receive a brief update โ€” how she was, what they talked about, and how the relationship is growing. So you always know, without having to ask.

Why we built this.

Sawubona started with a conversation that kept repeating itself. Across Nigerian and Ghanaian families in London, across church groups and WhatsApp threads, the same thing kept coming up: their elders were not struggling. They were lonely. And nothing existed that was built for that.

The mainstream befriending services are well-meaning. But they are generic. For a Yoruba-speaking grandmother who still cooks jollof every Sunday, or a Ghanaian father who remembers Kumasi in the 1970s, generic is not enough. The conversations that make life feel worth living โ€” about home, about faith, about the old neighbourhoods โ€” require someone who was already there in some sense. Someone who does not need it explained.

The word sawubona is a Zulu greeting meaning we see you โ€” not just your face, but your history, your language, your story. That is what this service is built to deliver. Not care. Not management. Just the simple, powerful act of being seen by someone who already understands you.

We are launching in London and Hertfordshire, starting with the Nigerian and Ghanaian communities we know best. The plan is to grow from there โ€” to other West African communities, other languages, other cities โ€” always with the same foundation: cultural match first, everything else second.

"To be seen. Not managed."

The belief at the heart of Sawubona

Plans that fit your loved one.

These are our founding member rates โ€” locked in for as long as you stay continuously subscribed. We are accepting families now in London and Hertfordshire. Join the waitlist and we will be in touch within 5 working days.

Sawubona
From ยฃ179/month
  • 1 in-home visit per week (2 hours)
  • Language and culture matched companion
  • Same companion, every visit
  • Visit summary after each visit
Best for families starting out
Shiboka
From ยฃ449/month
  • Flexible visit schedule โ€” your pace
  • Dedicated companion, priority matched
  • Enhanced family liaison and coordination
  • All Ubuntu plan features included
Best for highest-need elders

Founding member rates are locked in for as long as you stay continuously subscribed โ€” they will never be increased for existing families. Any future price changes apply to new families only, with at least 60 days written notice.

Founding member rates locked in permanently while you stay subscribed. No commitment required to register.

Real people. Real visits. Real connection.

Not a care rota. Not a clinical appointment. Just two people, sharing time, in a language and culture that feels like home.

A Sawubona companion arriving at an elder's front door in London, welcomed with a warm smile
In-home visit

Companions come to your elder's home โ€” their space, their comfort, their routine. No clinical agenda. Just a familiar face at the door.

Companion and elder in warm conversation at the kitchen table, both laughing
Shared stories

Old photographs, favourite recipes, memories of home. A shared cultural background means conversations flow naturally โ€” no awkward silences, no translation needed.

Elder laughing on a video call with their companion on a tablet
Video calls (Sawubona plan)

For families further afield โ€” regular video calls with a language-matched companion keep your elder connected, stimulated, and heard.

Things people ask us.

Is Sawubona a care service? Do you need to be registered with the CQC?

No. Sawubona is a companionship service, not a care agency. We do not provide personal care, medication support, or any clinical services. Because of this, we do not require CQC registration. Our companions visit elders at home for conversation, shared time, and cultural connection โ€” nothing more.

What if my elder and the companion do not get on?

We take the match seriously before we make it. We will not send a companion to meet your elder without being confident the fit is right. But if after the introductory meeting it does not feel right, we find a different companion. No charge for the introductory meeting. The relationship has to feel natural โ€” that is the whole point.

How do I know the companion is safe to be in my elder's home?

Every companion completes an enhanced DBS check before their first visit. They are registered with the DBS Update Service, which means we can verify their status at any time. They also complete our induction, which covers safeguarding awareness and lone worker safety. We do not clear anyone until all checks are complete.

Can my elder cancel or pause visits?

Yes. Subscriptions require 30 days written notice to cancel. If your elder is unwell or needs a break, visits can be paused and we will hold the companion relationship open. Founding member rates are protected for as long as the subscription remains active.

Do companions provide transport or accompany elders to appointments?

No. Companions visit the elder at their home. They may go for a short local walk during a visit if the family has agreed to this in advance, but Sawubona is not a transport service and companions are not responsible for medical appointments or errands. We want to be clear about this because it is how we remain a companionship service and stay within our scope.

What languages do your companions speak?

Our current companion network covers Yoruba, Igbo, Twi, Ga, Pidgin English, and English. Language match is our first matching criterion. If we cannot find a language match in your area, we will tell you honestly rather than send someone who does not speak your elder's language.

How much does it cost and when will prices go up?

Families who register now receive founding member rates: Sawubona plan ยฃ179/month, Ubuntu plan ยฃ329/month, Shiboka plan ยฃ449/month. These rates are locked in permanently for continuously subscribed families. If we raise prices in the future, the increase applies only to new families. Existing families will never see a price change, and we give 60 days written notice before any change takes effect.

Where are you launching?

We are launching in London (Peckham, Lewisham, Barnet, Harrow, and Enfield) and Hertfordshire. If you are outside these areas, register your interest anyway. We are expanding and we want to know where the need is.

Be first when we launch. We see you.

We're building Sawubona now. The more we know about you upfront, the faster we can find the right match and get started.

Find a companion for my loved one

Tell us a little about your loved one so we can find the right match

Your details are kept private and never sold. We'll be in touch within 5 working days.

Register as a companion

Purposeful, flexible work โ€” visiting elders in their homes

Each visit is 2 hours. Consistent, regular visits are central to how Sawubona works.
Don't worry if you don't have one โ€” we guide you through the process and cover the cost.

We review every application personally. We'll be in touch within 5 working days.